Meaningful Links
Self-Explanatory Even Out of Context
Link titles should use clear, concise, and descriptive text. Link titles should tell where they will take users, and visitors should be able to understand links without reading any other text. Clear, specific link titles are especially important for those using assistive devices such as screen readers. These devices can jump directly from link to link. Screen reader users often pull out a list of links without context to determine where to go next. For these users, a link titled "Click here" or "Read more" is not helpful.
Best Practices for Meaningful Links
- Provide clear, concise, and meaningful links that describe their purpose.
- Link text should not include URLs.
- Don't use the word "link" or other uninformative phrases, such as "Click here" or "Learn more."
- Do not use all capital letters. Screen readers read capitalized text letter by letter.
- Notify visitors of document links before they download. For example: "2021 Annual Report (PDF)."
- Never underline text that is not part of a link.
- Be mindful when using images as links. Give the image alt text telling screen readers where the link will take users.
- Pages should not have links that go to the same page next to each other. If a linked image and a text link that go to the same page are next to each other, the image needs an empty alt attribute (
alt="") in most cases.