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North Carolina Tourism Hits Record $37.2 Billion in 2025
“North Carolina remains a great place to visit from our beautiful shore to our breathtaking mountains,” said Governor Josh Stein. “Even in the face of challenges from Hurricane Helene recovery last year, we saw record visitor spending – proof that people want to be here and experience all our state has to offer. From one end of the state to the other, tourism is helping to support jobs, sustain small businesses, and keep our economy moving forward.”
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About NC
From the Mountains to the Coast
A culture rich in history and arts, scenic beauty, a moderate climate, and world-class sports and recreational opportunities make North Carolina an exceptional place to live, visit and do business. Combine that with a skilled workforce, quality health care, top universities, a low cost of living, and it's easy to see why most people who live here never want to leave.
